How YOU Make a Difference by Shopping Small
Sure, the prices at retail stores are unbeatable.
Forget about it.
But have you ever walked into a local business, wafting the different smell of teas, or read the card explaining the artist’s work, or picked up a hand-poured soy candle?
Have you ever ordered from an artist on Instagram or Etsy, knowing you are one of the few followers— one of the few reasons their work is even passed down?
Don’t you feel that personal touch— forever knowing that item in your room is yours and yours only, made for the purpose of being loved and cherished rather than mass produced?
Forbes released an article two years ago, quoting Futerra’s survey of over 1,000 consumers and how 96% of people felt “their own actions, such as donating, recycling or buying ethically, can make a difference. And over half believed that they personally can make a big difference.”
Shopping small, you are able to fully immerse yourself in a community where specialized, personal and made-with-care items are bountiful. You are able to be a part of an ecosystem of diligence, quality and undivided consumer attention.
More than that, small businesses are able to give right back to the community they are a part of.
Retail Touchpoints reports, “independent retailers located in communities with a ‘buy local’ initiative reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those without the initiative.”
And when they grow, these businesses are able to offer more jobs to those in their community and pay taxes right to their local government.
Inc.com delves further.
“A study conducted by the Small Business Administration found that small businesses produced 16 times more patents per employee compared to larger patenting firms,” the site reports. “These (small businesses) are establishments that are often the character of a neighborhood, a community. The relationships created between customers and those that work in independent business frequently go beyond just purchases — it becomes familial,” as quoted by Rembert Browne (a culture critic at the New York Magazine).
And that’s just the thing: small businesses are able to call each customer by name, and create a shopping experience that’s dignified to the consumer.
There’s no manipulative ads or prices so low it means they don’t pay their factory or store workers.
There’s no long lines and machine-feeling.
There’s kindness, empathy, care, and the moment you bring home your purchase, knowing you’ve done something good.
Well, the best part is if the small business you shop from has custom-made products.
Small Biz Trends attests to the beauty of artisan-made items.
“When you buy something someone else made, you yourself are reflected in that purchase,” the site explains. “Whether it’s the color, the texture, the shape, or just the mood you happen to be in, an item that has been crafted as an expression of the creative spirit person who made it is treasured and valued far beyond an item that was made for worldly mass consumption.”
That’s truly why YourMadeinItaly came into fruition— to reflect the passion, the warmth and Italian heritage in each and every custom-made gift.
“Have you ever studied the work space of a person who creates for a living? Their creations are almost always made in a space of joy, honor, and respect,” the article implores. “Those same values somehow find their way into the very fiber of a handmade item.”
Stepping into the artisans’ workspaces is surreal. The beauty of their focus, attention and drive to create a product for each customer like it’s their very own is contagious.
And that’s the ultimate advantage to shopping small, to shopping custom: it’s all about YOU, the consumer— just like the power YOU have as a buyer.
It’s not a power to waste.
A Note From YourMadeinItaly
During COVID-19, our artisans are finding it harder and harder to put their skills, traditions and family work into use. Every day, bigger businesses tend to win the corporate fight against small business.
If you do ever want to exercise your power as a consumer and shopper, please think of us here at YourMadeinItaly— a family of local Italian artisans who want to make the product of your dreams a reality.
Help us make your dreams come true!